Bus Brand for Essex

Overview

In March 2021 the Department for Transport published the National Bus Strategy, Bus Back Better.  The National Bus Strategy says Local Transport Authorities (LTAs) should produce a Bus Service Improvement Plan (BSIP) which sets out how LTAs, working closely with their local bus operators and local communities will set out a vision for delivering the step-change in bus services that is required by the National Strategy.  In simple terms the BSIP sets out how Essex County Council (ECC) will increase the number of people travelling by bus and how they will make buses more attractive than the car for more people.

The National Bus Strategy says Local Transport Authorities (LTAs) should include in their Bus Service Improvement Plan (BSIP) a strong network identity. The Essex bus network should have a single, coherent, consistent, strong brand which gives people confidence in using it.  It will be used on its digital and physical assets.

This survey asks for your views on five names being considered for the Essex Bus Brand.