Bus Brand Logo

Overview

Bus Service Logo

Essex County Council’s (ECC) aim is to increase the number of people travelling by bus.

Our research shows that people do not know where to go to find information about bus services.  It takes a lot of time and effort to switch from car to bus in Essex and ECC aims to change that. 

Currently operators and ECC rely on consumers self-serving through separate online information sources. These often require a potential consumer to already know where the information is, before being able to access it.  Even for experienced bus users, information can be difficult to find and use.

We want to improve the access to information so bus and non-bus users can easily make sustainable choices. 

The first stage is to introduce a single bus identity for the Essex bus network, which is strong, coherent, and will represent the community of Essex.  This new brand will be used consistently on all buses, at bus stops, on all digital and printed information and publicity, and at transport hubs.

In late Autumn we asked you to give us your views on the name of this new brand.  The name Travel Essex was chosen.

We would now like to hear your views on the logo used to support the Travel Essex brand.

Why your views matter

We are committed to ensuring we provide a high quality service.  The views expressed here will provide evidence to steer future decisions.