Survey to test design concepts for a new domestic abuse victim campaign

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Closes 18 Sep 2025

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Campaign Design Options

There are two design choices for the new campaign. We need your thoughts on how each works to represent the purpose and objectives of this domestic abuse victim campaign. We also need to know if the designs demonstrate trust, are attractive and memorable. 

These visuals show the two options for the campaign. They show the identity, the graphic devices, a strapline and examples for each option:  

Option 1: 

Option 2:

 

Which option best communicates the purpose and objectives of the domestic abuse victim campaign?
Please explain why this is your preferred option (max 30 words). What elements helped you make this choice? (e.g., imagery, tone, colours, layout)
Which option best conveys that the domestic abuse victim campaign is trustworthy and informative?
Please explain why (max 30 words). For example, which elements best convey trust and support?
Which option is most likely to catch attention and be memorable?
Please explain why (max 30 words). What makes this design stand out or stick in your mind? (e.g., colours, design clarity, emotional impact)